Lunetta chocolates are high end, premium products imported from Italy. They are for individuals who like to enjoy a midnight snack when they relax in the evening. The black color used throughout mimics the dark night and makes the flavor colors stand out. The minimalistic logo is contrasted with the Venice inspired type choice. The pearly paper on the inside is used as the foil and the colors represent the three types of the moon: full moon, blood moon, and blue moon. The flavors are illustrated on the back of the chocolate bar against the black background as they are flying through space. The elements and the unusual format of the box, disclose the unforgettable experience of the midnight snack.